From Enhanced conversions for leads to Coviewing metrics and Travel Carousel Formats… Google’s products are constantly evolving. From improvements and new versions to betas, this article covers the most important Google updates for 2023.
During the Google EMEA Product Kick-off of 2023, the latest product developments and betas of Google Ads and Google Analytics, among others, were presented. The following product updates were email leads discussed: Measurement Solutions, Search & X-product Performance Media and Video & Display Media. Several interesting developments were presented in each topic. In this article I will highlight the updates within these 3 categories, so that you are aware of the latest developments and trends!
Measurement Solution
Video & Display Media
Search & X product Performance Media
Measurement Solution
Conversion-based audiences with First-Party Data & Customer Match
Enabling conversion-based audience lists in your account settings will automatically generate customer segments specific to your business, as long as Enhanced Conversions for Web is implemented. These lists are updated in real time, so your data segments reflect the latest information about your customers.
This product enables marketers to easily create audience lists and keep first-party data up to date. This allows marketers to improve performance, re-engage their customers, and provide rich signals to Google’s AI.