What are the Co-marketing strategies?

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Now that you've understood the concept of Co-marketing and the content possibilities that arise from it, it's time to understand how to apply it—that is, what strategies are available to achieve a fruitful working partnership.

Choose well
The first step is one of the most important: choosing your partner. No matter what your goal is, it's unlikely to be achieved with a brand that doesn't align with your target audience and has little market relevance.

Another factor is the use of digital marketing. If the company you're looking at doesn't already use this activity, co-marketing with them won't be a viable option.

Whether it's a condominium management company in São Paulo or an advertising email list agency, study it carefully so that, in the end, you don't lose out and they benefit more from the results than you do.

Some criteria that should be considered when researching and choosing the company that will do Co-marketing with you are:

Target audience similarity;
Quality content;
Consistency in publications;
Presence in the digital environment;
To be seen as a reference in the niche;
Have a product similar or complementary to yours.
The idea is that most of the points above will be completed by the brand you choose. They will be responsible for delivering the best results at the end of the actions.

Plan ahead
If you've carried out extensive communication and marketing planning for your company months before putting it into practice, partnering with a company in the market will be no different.