There are thirteen days until Election Day — not that we’re counting.
In this most bizarre, unruly, terrifying, fascinating election year, the Internet Archive has been in the thick of it. We’re using technology to give journalists, researchers and the public the power to take the political junk food that’s typically spoon fed to all of us—the political ads, the presidential debates, the TV news broadcasts—and help us to scrutinize the labels, dig into the content, and turn that meal into something more nutritious.
political ad archivePolitical ads. We’ve whatsapp lead archived more than 2,600 different ads over at the Political TV Ad Archive and used the open source Duplitron created by senior technologist Dan Schultz to count nearly 300,000 airings of the TV ads across 26 media markets. We’ve linked the ads to OpenSecrets.org information on the sponsors—whether it’s a super PAC, a candidate committee, or a nonprofit “dark money” group.
Journalists have used the underlying metadata to visualize this information creatively, whether it’s the moment when anti-Trump ads started popping up in Florida (FiveThirtyEight.com), revealing how Ted Cruz favors “The Sound of Music” (Time.com), or turning the experience of being an Iowa voter deluged with campaign ads into an 8-bit arcade-style video game (The Atlantic).