Customer Comfort Zone: A Clear Offer in Exchange for Contacts

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Content
Conclusions
How to please a client: offer specifics
Moral of the story: Make targeted offers
Personal data of clients is an active working resource for effective communications between companies and clients.

It doesn't matter whether you use the personalization capabilities of our Virtual PBX or experiment with other formats of communication and collecting contacts of your target audience. For example, you china phone numbers can connect the corresponding widgets on the site: Lead Generator pop-up forms, a Sitephone callback button or an Online Consultant for instant communication with a manager. Be aware of the trends in working with personal data of Internet users. And especially how they perceive your actions in this direction.

We present excerpts from a study by the Columbia Business School's Center on Global Brand Leadership.

The Center's team surveyed more than 8,000 people from five countries — the United States, Canada, Great Britain, France, and India — to find out how they perceive situations when companies ask them to share personal data. The goal of the study was not to identify general principles, but to delve into the nuances and details of consumer behavior.

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Conclusions
Consumers are fully aware of how personal certain data is to them, but are willing to share it in exchange for products or services they truly value.
People consider information about their address, mobile phone number, name and date of birth to be the most personal.
But more than 75% of consumers are willing to leave this information about themselves if they trust the brand.
At the same time, 80% of consumers will share their data even if it is not required - in response to a direct offer of financial bonuses. 60% - in response to an offer of functionally useful options in the form of additional services or useful tools.
How to please a client: offer specifics
An offer that will encourage a potential client to leave you their contact information (say, in a lead form on a website) should:

Be direct and specific in nature (for example, provide for the possibility of immediate use or contain a finite value).
Provide financial benefit or functional benefit.
The diagram shows 10 types of offers and how exactly they influence the client’s willingness to share information about themselves (and, accordingly, “hook” the client):


Strategic Proposal Map


How the content of the offer to the client affects his willingness to share personal data
Moral of the story: Make targeted offers
If you have a clear understanding of who your audience is and what will attract them, then you will have no doubt that potential clients will share their contact information and other information with you.

At the same time, don’t forget about working on brand trust and reputation: use the data you receive to bring real value to your consumers (and not just to get pretty figures on the effectiveness of your marketing budget).