Advertising Texts: How to Interest Consumers

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An effective way to attract a client and increase sales is advertising videos. They stick in the memory and encourage a purchase. No one will listen to or watch long videos, so you need to include as much useful and catchy information as possible in a minimum amount of time. To create texts for advertising videos, you need a professional approach.

Well, ordering such a service is very simple: just contact Fractus.

Advertising texts: features
There are two types of commercials: audio commercials (for radio) and video clips (for television and the Internet). The length of the commercial is different in each case: for audio – from 15 to 30 seconds, for video on the Internet – up to 90 seconds, on TV – up to 30 seconds.

This is the length of the text that needs to be written. It should antarctica email list 5644 contact leads be clear, concise, informative. No long or unclear words. You should also exclude unnecessary words, as this increases the running time, and therefore the cost. You need to divide the video into semantic blocks - this makes it easier to perceive. Rhyme works well - it is easier to remember. The text for the video must contain the brand name and a call to action.

Advertising texts: features

How does the creation process happen?
The basis of the video is the search for the key thesis, idea, message.
Selection of keywords and associations that are clear, precise and on target.
Writing text: concise, short, easy to pronounce, dynamic.
Testing for euphony and perception.
Types of texts
You can order the text of an advertising video by choosing from several options:

Illustration . Draws a picture in the user's head related to a product, service, or image formation.
Story : The essence of the story is how the product helped solve a problem for one of the clients.
Dialogue . The text is created based on the principle of a play scene, where two or three characters convey information about the product through casual conversation.
Monologue . A catchy advertising text about a product, conveyed by one character. The listener needs to be captivated and interested.
As for the format, the texts of the commercials can be prose, a poetic version, or a break-in commercial: the final phrase is a rhymed slogan.

Writing text: features
Although the communication channels differ, the advertising texts in them follow the same algorithm:

Problem shaping . This is the basis. The client has a problem – the commercial offers ways and tools to solve it. One commercial – one problem.
Idea for a solution . Find the best path to a solution and propose an idea. One problem – one solution.
Summary . In conclusion, a call to action and a catchy slogan mentioning the brand. Usually, the official one is used, but it can be created specifically for the video. The highest level of skill is when the slogan is spinning in the user's head.
Writing text: features

Need videos? Fractus can help
Writing advertising texts for videos is not a task that can be solved by an ordinary employee of the company ordering advertising. It is better to contact the professionals - Fractus.

We will create an ideal individual text according to a clear sales formula. It will attract the attention of the target audience, interest, retain the listener or viewer, accurately convey the main idea and become an incentive to take action. For this, we have specialists, equipment, programs. And we are always for interaction: our customers control the work, we discuss it together and make adjustments. We give the video only after approval.

Order the text for your advertising video from Fractus! And you will receive a message that will be remembered and bring new customers.

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