Product Virality: Rapid Promotion

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There are products that users want to get at any cost. And it is not advertising that pushes them to do this, but the user experience of their friends and relatives. We are talking about such a phenomenon as product virality. Marketers understand that no existing strategy brings such an effective result as a carefully planned viral one.

Where to order a virality strategy? From Fractus.

Product Virality: Features
Virality (virality) is the rapid spread of something. Virality of a product is the ability to attract new consumers at the expense of those who have already tried the product. The scheme works with everything: goods, services, content , mobile applications, programs, etc. Distribution is based on a simple recommendation - promotion is carried out through use.

Product Virality: Features

The product requires interaction between users, also argentina email list he presence of social connections, and benefits from contacts.

Unlike the classic sales funnel , which narrows downwards, a different model is used – the viral funnel, which, on the contrary, widens downwards.

Success is measured by the virality coefficient: the number of customers multiplied by the number of customers they attract.

How to Create a Viral Product
First, it is worth finding and identifying the needs of the audience, and creating an effective product for them. They rely on:

Benefit . An offer that actually meets the needs of the target audience will receive recommendations.
Value . It is not only in the benefit, but in a set of other qualities: simplicity, ease of use, aesthetics, benefit.
Emotions . They are the easiest way to reach the consumer. A product that evokes positive emotions is popular.
Innovations . Even if the user has a proven product that meets the needs, the new still attracts. And even more so absolute innovation. For example, this happened with messengers - Telegram, Viber, WhatsApp began to be installed on recommendation.
Discussion . When people start talking about a product, virality gains momentum. Interest leads to everyone wanting to use the product. This is how the era of mobile phones began.
Virality Strategies
Word of mouth . Uses the recommendation principle: the product has gone down well with customers, and they immediately rush to share the joy with their loved ones. They have compelling arguments, usually convenience, quality, functionality. From recommending hairdressing services to household appliances and hotels on the French Riviera – word of mouth covers everything.
Demonstration . Vanity works well for virality. For example, Instagram started with it, and the Apple brand is partly based on it. Even the old marketing ploy of selling diamond rings still works today.
Bring a friend - get a bonus . Rewarded recommendations are especially conducive to product virality.
Natural virality . The product is so good that users share it with each other out of the kindness of their hearts. Focus on quality and user-friendliness.
Infectious virality . Implies mutual benefit from using the product. Works with social networks, where it is convenient to exchange information, attracts a circle of new users.
Virality Strategies

Virality Strategy by Fractus
Looking for a way to increase sales? Try using the virality of a product or service. Contact Fractus. Our experts will select the ideal strategy for you and help you implement it. Word of mouth will do the rest.

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