In today's competitive market, both small and large businesses face various obstacles. One of the key factors for survival is investing in digital transformation , which means that your brand truly masters the online space.
Paid advertising can be an effective tool for achieving your digital goals, regardless of the size of your business. In this blog, we'll talk about the reasons why more and more brands are choosing to include paid advertising in their marketing strategy.
What is paid media ?
Paid advertising is a technique of promoting products and services online through sponsored content that businesses typically pay for on a pay-per-click ( PPC ) basis. Paid ads are typically divided into display ads , which come in various formats (banners, videos, interactive display ads, etc.), and text ads.
There are a number of platforms that support paid advertising. Namely, businesses can promote their products and services on social networks, apps, web browsers, or anywhere on the Google Display Network, which encompasses over 2 million websites and reaches 90% of internet users.
Example of a paid ad in search results for the keyword pet grooming lithuania phone number data supplies (Google Ads)Example of a paid ad in search results ( Google Ads )
How does your business benefit from paid advertising?
The results you achieve through paid advertising are somewhat different from the so-called "earned" results, i.e. the reputation and organic traffic you achieve through your own marketing efforts such as SEO strategy, customer referrals, and quality content on your website, blog, and social media.
With paid advertising, you buy traffic, as the name suggests, so it is not considered “earned.” Because of this, many businesses think that consumers will create a bad image of them and don't even want to consider advertising this way.
However, sponsored content is no longer a last resort, but a valuable marketing tool for positioning in the market. Businesses cannot succeed without a comprehensive digital strategy , which means that no marketing tactic should be neglected.
There are many reasons why it is a good idea to include PPC advertising in your digital marketing strategy , and in this blog we will highlight the 6 most important ones.
1. Your budget can cover it
PPC marketing is a strategy that does not require a large budget , and is generally extremely effective. Simply put, you will invest (relatively) little, and you can make a good profit. For example, advertising through the Google Ads program brings an average ROI of as much as 200% .
How exactly does it work? First, you only have to pay if someone clicks on your ad, and the cost per click (CPC) is usually very affordable - sometimes as low as $0.01!
Then, PPC marketing is one of the three strategies that bring the most conversions on websites. Since conversions are a sign that the marketing goals you have set are being met, it is unnecessary to emphasize how much they mean to your business. So, paid ads are a great fit for businesses of all sizes and budgets, and they are also very cost-effective.
However, it is important to keep in mind that the end results depend largely on your sector, as PPC marketing is not equally cost-effective for every type of service and product. Therefore, before deciding on paid advertising, discuss in detail with your digital marketing agency which strategy is best for the nature and goals of your business.