Meta Description ;
Page URL ;
Heading tags (H1, H2, H3);
Paragraphs that make up the body of the document;
Image names and alt attributes ;
The closer a keyword is to the beginning of these areas, the turkey girl whatsapp number more visible it will be to users and, consequently, the more prominence and consideration it will receive from search engines.
For example in the following title tag:
<title>Expertise: A Fundamental Factor for SEO</title>
We can say that the term “competence” enjoys an excellent Keyword Prominence as it is the first word that appears in the tag.
Clearly, the same argument must be made for the other areas of the page mentioned above.
Keyword Proximity
Keyword Proximity refers to the proximity of multiple keywords to each other.
This value is linked to the possible search queries a user might perform.
It is based on the concept that a page in which the terms that make up the “key phrase” are close together has a greater chance of obtaining a good positioning in the search engine results than another in which the terms are further apart.
By performing a search on Google and entering more than one term, we notice that the first results shown in the SERP will be those in which there is a greater keyword proximity, that is, those in which the searched words are closest to each other.