For those who could be our potential clients, the issue of SEO is a stumbling block on the road to achieving quick sales (remember that until recently, the only way to sell was through classic marketing) and, to do so, they need good content that shows them a clear path and makes their business appear on Google once and for all.
So, in addition to creating good SEO content for SEMrush and achieving its wow effect, try not to leave anything out regarding the topic you decided to cover.
Please note that with all of the above, I am not saying that other topics on digital marketing are not important in the SEMrush blog.
In fact, there are many authors who have managed to list of phone number in philippines achieve the wow effect, without even mentioning SEO.
Yes, I know very well that it's all about getting a 100 on the wow score, but the truth is that to get it you have to work to make your content attractive to the reader and make them stay until the end.
Wow score effect - heat map
This important consulting firm of worldwide recognition assures that the web user has a particular way of reading content on the Internet :
Users first read in a horizontal motion, usually at the top of the content area.
This initial element forms the top bar of the letter F.
Later, they continue to descend and at one point they turn their gaze horizontally again, thus forming the second bar of the F.
And finally, the user continues scanning the content vertically, to form what would be the spine of the F.
Nielsen Norman says that the final scan can be slow and systematic or fast, I guess it depends on how interesting the content is to the readers.
According to Nielsen Norman, this pattern is not usually repeated among all readers.
Maybe 4% (I'm making this percentage up) of the readers who visit your blog are more interested in the second paragraphs or lines.