You don't need a secret formula to identify the ideal content your blog needs: you just need to know yourself, your company, and your audience. In this article, we'll give you some short hacks that will help you achieve this, depending on the characteristics of your website. Let's get started!
6-hacks-to-identify-the-ideal-content-your-blog-needs
1. Determine the purpose
When creating your blog you must have a strategy and a plan based on your purpose, which you can identify through the following questions:
Why do you want to write a blog?
Why is the content you want to share important at this time?
What will you achieve with the blog?
What type of content do you want to share and what other formats other than text do you want to use?
How often can you post?
What will be the differentiating component of your content?
Here are some other questions that can help you find your purpose:
Blog personal
What do I like? What am I passionate about?
What are my hobbies?
What do I do or want to do with my life that others are passionate about?
What do I want to share with the world?
What do I want them to know about me or my way of thinking?
These questions are essential to know what type of blog you are going to manage. For example, if it is a beauty and cosmetics blog, you could write, based on your experience as a consumer, about facial care tips, cruelty-free cosmetic brands, interesting facts and trends about the cosmetics industry.
Corporate blog
How to effectively transmit my company's knowledge?
What does my client need to learn?
What are my client's problems?
What kind of tools make my client's life easier?
What challenges and obstacles does my client face on a daily basis?
For example, if your business is related to construction materials or is a construction company, you could write articles about types of materials ideal for repairing a wall, criteria for detecting the quality of a product, manufacturing processes for some materials, among others.
2. Know your audience
Both a corporate and personal blog are aimed at a target audience with specific interests. To get to know them, it is important to create a buyer persona or buyer profile, based on the following questions:
How old are you?
Gender?: male or female.
What is your job or occupation?: Mention your work history.
Where do you work?: place where you carry out your work.
What position do you hold?: Mention the position you hold in your company.
What is your level of education?: level of education and university poland number for whatsapp where you completed your undergraduate and graduate studies.
What is your income level?: How much do you earn in monetary terms each month?
Where do you live?: city, neighborhood, apartment or house.
What means of communication do you use in your daily life to obtain information?
Read also: 20 questions to create buyer personas
3. Learn about SEO
If you are new to web writing, it is important to know about SEO strategies so that your blog appears in the top results of search engines.
This involves researching the most searched keywords that connect with the content of your blog and that can be used by the readers you want to attract.
We invite you to read: 6 tips for writing SEO-optimized web articles
4. Attend talks or conferences
Gain learning experiences that will help you learn about new theories, methodologies, case studies, and interesting situations that you can share with your target audience.
5. Check the comments on your competitors' posts
This helps you know what needs and questions have not yet been solved by your competitors and what your content can solve.
6. Interview experts