For example, in a B2B environment, a cold email is one you send to the purchasing manager of a company that is part of your target audience, with a presentation of your products and services.
Since you don't know the recipient, and they don't know you, sending a cold email is like shooting a ball in the dark: it may or may not go in the hoop; the email may or may not be taken into account.
Despite the limitations and the possibility of failure, a good taiwan contact number basketball player would try to execute his best technique to achieve this. In the sales area, these techniques have to do with the way the email is written to attract the reader's attention, and is personalized to obtain better results.
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In the following lines, we will explain 10 examples of emails to increase sales with cold clients using copywriting formulas.
1. Exaltation of achievements
If your sales prospect has just achieved an achievement or received recognition for their work performance, you can take advantage of this situation to contact them, congratulate them, and schedule a meeting.
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This technique is very effective because it shows that you are not sending out a mass email campaign to every company that might have a small chance of being interested in your product or service. Instead, you have noticed something that allows you to personalize your message and take the opportunity to introduce your company.
2. AIDA
AIDA stands for attraction, interest, desire and action. It is a formula that is applied in the writing of emails, publications or advertisements through the following practices:
A: Capture the reader's attention with a question or a striking fact.
I: Describe a situation that may be of interest.
D: Present a result or success story that may awaken a desire.
A: Let the recipient know with a call to action how to satisfy that desire by purchasing your product or service.
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3. Before-After-Bridge (BAB)
The before-after-bridge (BAB) copywriting technique is used to get your potential buyers to imagine positive changes that are possible through the use of your products or services.
The idea is to capture a problematic image (before), then a solution (after) and how to move from one to the other (bridge). Here's how to do it:
Before: Start by describing a problem your recipient might encounter. Think about their daily challenges and issues.
After: Point out what their life would be like if that problem were solved.
Bridge: Finish by explaining how your product, idea or service can help them change their problem.