One of the most famous websites that offers a tool for this service is Crazy Egg (https://www.crazyegg.com/) and this analysis (by any tool) will basically identify 3 points of attention: a click estimate, which will basically show the most clicked points on your website, both in the Mobile and Desktop versions, so you can see what is “performing” more or less there; where the end consumer’s mouse movement is most evident, which may seem like little, but will show you where the visitors’ eyes are turning the most; finally, it is extremely important to evaluate the most popular parts, through scroll bar analysis.
This analysis can lead you to take some actions so email list providers in germany leads are not lost in vain, such as: - - Analyzing whether some images on your website do not need a version with a link directed to the content it proposes;
- Eliminate elements that have little or no importance and are hiding what the customer is really looking for;
- Enrich content in parts of the site that are receiving more attention, since the customer is probably not finding what they are looking for;
- Reevaluate the adaptability of your site to the different devices offered by the market
All of this will certainly lead you to see points that would never otherwise be noticed and clear the cloudy vision for the much desired increase in conversion rate.
THE CLEARSALE HEATMAP
ClearSale's heatmap is a little different from the one already mentioned. In this case, the goal is not to optimize the process of the good consumer within an e-commerce, but rather to identify who is trying to take advantage of loopholes to benefit themselves on behalf of third parties. In this case, a fraudster.
Through two cutting-edge technological tools, Mapper and Behavior Analytics, we evaluate the actions of both the fraudster and the good consumer on a daily basis, so that we can differentiate them. Features such as identification of the device of the machine being used and registration behavior that detects unusual actions in user accounts, lead our statistical models to more qualitative and assertive feedback. Consequently, benefiting the analyses of our team of statisticians and human investigators, so that we can fulfill our mission of offering you the freedom you dream of selling safely.