Communicating effectively across your rewards program is key to getting more buys, signups, and other types of user engagement. Let us at Reteno help you! Without services, you’ll gain insights into your uk phone number database customer base and learn how to personalize your program accordingly. Our tools and expertise will help you take your campaigns to the next level and keep your users engaged, happy, and loyal.
Customers want to receive interesting offers that meet their tastes, interests, and needs. At the same time, companies want to get high conversion rates and save their budget. The puzzle comes together when a brand effectively uses segmentation to communicate with its audiences.
In this article, we will look at:
how to divide customers into target groups;
what segmentation approaches and examples exist;
whether segmentation is possible without huge, frightening data tables.
What is Customer Segmentation and Why is it Important for Mobile Marketing?
Segmentation is the division of a target audience and current customers into groups according to common traits important for marketing purposes. It helps to find the right approach to different types of customers and offer them the appropriate solutions they need the most.
Let's suppose a restaurant runs a one-day promotional campaign with a big discount on Japanese food. Which users of the food delivery app should you send an advertising message to? People like discounts, so a notification can be sent to the whole audience. But not everyone enjoys oriental cuisine, so for a part of the recipients, the message will be useless.
Perhaps, is it worth informing those users who have ordered such dishes at least once? This segment may include someone who was asked by colleagues or someone who is going to have dinner with grandparents tonight. Therefore, there are still some users for whom the promo will be irrelevant.