You might be surprised to learn that, although Engl iraq database telegram ish seems to dominate the Internet, it’s the mother tongue for only about iraq database telegram 26% of users. And you will reach another 26% by simply including support for Chinese and Spanish. We have more stats that prove speaking your customers’ language is truly important, so discover how to leverage app localization for your business growth.
What Is App Localization?
What does localization mean
To avoid common misconceptions, let’s shape our answer clearly around the main question — what is app localization? The term implies a comprehensive application adaptation to the specifics of a local market, covering the UI, functionality, and even app store optimization. As such, it is not limited to only the linguistic aspect but also addresses the cultural, technical, legal, and business requirements of a target market.
Before jumping into action, you should consider the following: What does localization mean for your business goals? Here is a short list of the main benefits it can provide.
Go Beyond the App Store and Google Play
Did you know that the United States is the only English-speaking country among the top 10 markets by mobile app downloads? China and India are far more welcoming destinations. We all know that Google Play is officially banned in China, and strict local regulations hamper the distribution of iOS-based apps through the App Store.
At the same time, both leading platforms are overcrowded with apps, making it increasingly difficult for new releases to gain visibility. With over 300 app stores available worldwide and with their teams constantly looking for the best choices for local users, mobile app localization seems like a promising idea.
Increase Your App Visibility Across App Stores
Whichever app distribution platform you choose, your product will have to compete for users’ attention. Along with sweating over visuals and reviews, your ASO strategy is sure to include metadata optimization, where you can get a leg up on your competitors by expanding the permitted volume of keywords. For example, when localizing an app for the Indian market, you get 100 characters for keywords in Hindi from the App Store in addition to the initial 100 characters in English.