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Verint research highlights that Gen Z and Millennials have more complex purchase journeys, with over 75% using at least one other digital resource – such as ratings websites, influencers, and social media – to help inform their purchasing decision. A good example of this phenomenon is how Gen Z is ...

However, you should reevaluate if an AI can write the content for you. If they are really useful to optimize your content, human editing is key to making the difference. When making a piece of content, try to rely on other tools, like actual data, your competitors, or social listening. You can also ...

Prioritizing content and articles Taking into consideration aspects of relevance and diversity. Let’s take a look: The update is already bringing positive results. According to the LinkedIn blog post, the initiative has led to an increase in user satisfaction, reflected by a 20% increase in positive ...

TikTok app, users do not have an option to open in the default browser, so they are “forced” to navigate inside the app. This can be a little annoying when we look at the user experience perspective, but there’s a long way to go towards privacy issues. Besides having only the in-app browser, users ...

The real impact of My Ad Center will be for companies, but it is of paramount importance that brands start to take issues related to internet privacy more and more seriously and reinvent their digital marketing strategies. Google Ad Manager Brings New Tools To Video Campaigns Fernanda Donnini ...

” Let’s be the change. This article is also in the new issue of Rock Content Magazine, released this August. In this issue we bring incredible content about diversity, inclusion and accessibility, an extremely important topic for brands and society today. You can download the magazine here, it’s ...

It’s a shame. So that’s what CMC was trying to do by opening up that content gallery, it was to educate people on those tools. So that’s my thought. Peçanha: Awesome. So let’s get one last question from Sean. How do you see the Content Marketing world evolving in the next few years? Byron: Oh man ...

Components that I think make Content Marketing scalable. Peçanha: Yeah. Someone said it’s like: trust but verify. Byron: Yeah Peçanha: Something like that. Byron: Yeah, yeah. Peçanha: I forgot to say that. Byron: The trust is throwing the lure out you know but you gotta reel it in every once in a ...

The Essential Marketing Skills You Should Master to Advance Your Career Here are some skills that, if you develop and follow the strategic framework, will put you way closer to being a strategic Marketing professional. Research Also listed in the survey as one of the weakest skills, this is ...

Customer looking to address? What are their end goals in seeking those answers, and where do they tend to look for content that can help? Do plenty of market research Effective SEO content taps into what audiences are really out there thinking about and searching for, which can (and does) change ...