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For promotions and sales, it is better to launch a full-fledged advertising campaign or use paid promotion of the entry in the feed. This will allow you to reach as many potential buyers as possible. Example of a discount promotion on social networks Example of a discount promotion on social ...

We set up and manage context in Yandex.Direct and Google Ads specifically for dentistry We take the collected semantics (you can read more about the specifics of collecting it for dentistry in the section "Collecting semantics") and set up advertising according to the recommendations below. For a ...

Why do you need users from other cities for SEO promotion ? - There are behavioral factors that are tracked by search engines. That is, if a user lingers on a promoted site, the algorithms will think that the user considers the resource relevant and increases behavioral indicators. Promotion of ...

SERM analysis. First of all, you need to study and analyze the current situation in search engines: the ratio of positive, negative and neutral reviews, the list of sites where reviews are published, the problems and advantages of the brand or person according to reviews. You also need to study the ...

Using the example of large sites that lost 4 to 20% of their traffic in a short period, they identified 8 SEO practices that caused this. How to lose your rankings How to lose your rankings The word "video" in article page titles The main parameter for evaluation is the presence of text and video on ...

How to get a young website to the top To promote a new resource, standard SEO work is required. But there are some nuances. Step 1. Collect the semantic core and cluster it The young resource has its own specifics: Maximum low-frequency queries. At this stage, you can not even plan to take on high ...

Expert opinion: Alexander, Head of SEO Department Alexander Head of SEO Department Monitor the relevance of queries. If you have selected a good high-frequency query for a page, but it does not quite match the page content, there will be no result. Example: for a site with natural cosmetics, the ...

If you still plan to show advertising throughout Russia, split it into several groups: Moscow and the region, St. Petersburg and the region, Russia (here select everything except Moscow and St. Petersburg). Setting up geotargeting Setting up geotargeting 8. Don't a/b test your ads If you don’t test ...

Retargeting as a tool allows you to close the doubts of users who for some reason did not perform the target action on the site or were not convinced by ads on search or in YAN. Smart banners This ad format is promoted in YAN. These are dynamic banners with a product, aimed at potential customers ...

Sections that claim to be included in quick links should be displayed in the menu. Pages should have laconic names that correspond in meaning to the content. How it works on our website when publishing each article How it works on our website when publishing each article Maximum efficiency can be ...